One of the biggest topics in retailing today is the rise of the Direct-to-Consumer model. The ease of visiting a website, choosing favorite products from brands directly, and having them delivered quickly is very appealing to consumers.  

The DTC model has exploded as brands also realize the benefits of shipping directly to their customers. With the help of supply chain technology, this has become a preferred model for many retailers and brands. 

Recognizing a need for an industry group focused on DTC, this week Ruby Has launched the DTC Consortium.

The group brings together executives from companies within this space to share expertise, resources, and solutions. It also helps organizations to comprehensively navigate their go to market strategies including funding, technology, fulfillment, reverse logistics, international, marketing, vertical-specific considerations, and more.

“The time is now for an alliance like this to work on solving challenges facing the industry,” said Ruby Has President Esther Kestenbaum Prozan. “Thought leadership has always been at the forefront for Ruby Has and we’re thrilled to take this to another level with an organized community to further the interests of all DTC organizations.”

With more than 100 founding members already signed on, there are numerous benefits to joining the DTC Consortium.  The group will hold events and conferences, offer invitations to publish content, speaking opportunities, subject-specific roundtables, community, and thought leadership and educational opportunities.

DTC brands and DTC e-commerce enablement companies can apply to join as founding members at: https://www.dtcconsortium.co.

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