In this November 15, 2021 Entrepreneur Media article by Ruby Has President Esther Kestenbaum Prozan, learn why going international is now one of the simplest and most affordable ways to catapult growth for rising ecommerce brands.

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For today’s rising ecommerce brands, going international is now one of the simplest and most affordable ways to catapult growth.

Not so long ago, expanding your brand internationally meant one of two things: building a brick and mortar presence in each new country, or navigating a labyrinth of fragmented trade regulations, carrier options, customs, duties, local taxes, currencies and languages to ship your products there through ecommerce. Plenty of large brands and retailers have tried and failed. For smaller, direct-to-consumer brands, the costs and challenges were insurmountable, but all of that has now changed.

Taking your ecommerce brand international can catapult growth — if you do it right. Rising ecommerce brands in the U.S. often find that there is name recognition and pent-up demand for their product overseas; what they lack is the ability to manage the financial side and the post-purchase piece of the puzzle — international payment processing, fulfillment, shipping and returns. The good news is that for today’s ecommerce brands, going international is simply a matter of finding the right apps and partners . . . CONTINUE READING