Silicon Valley Bank and Ruby Has Partner to Co-host D2C Forum
All-star panel shares best practices with D2C founders and executives
On Thursday April 4th Ruby Has, a leading ecommerce fulfillment company (Inc. 5000, Crain’s Fast 50) and Silicon Valley Bank co-hosted an overflow-crowd forum on “Tips Trends and Strategies on Growing D2C Business” at Silicon Valley Bank’s New York headquarters. The panel-format event that included a networking buffet Dinner was designed to help direct-to-consumer brand founders and executives with the major issues they face as they go to market and then scale. The Panel was selected to include executives from prominent D2C brands, Finance including Banking and Venture Capital, as well as Fulfillment and Logistics. Topics included manufacturing outsourcing, funding, scaling, fulfillment, inventory management, channel choices and management and more.
Panel participants included:
- Esther Kestenbaum, Ruby Has Fulfillment
- Shama Amalean, Thinx
- Siobhan Lonergan, Thinx + Icon
- Michelle Cordeiro, LIVELY
- Lucy Deland, Inspired Capital
- Marina Bobrovich, (Moderator) Silicon Valley Bank
Esther Kestenbaum, President of Ruby Has said “We are proud to partner with Silicon Valley Bank to create such a meaningful event. The attendance and response we’ve received validate the need for thought leadership and intellectual generosity in the D2C world. Our collaboration with SVB helps to create the kind of supportive community that allows D2C brands to flourish, and for the conversations around D2C to be elevated.”
President & COO, Ruby Has Fulfillment
Chief Merchandising Officer, Thinx
Shama Amalean is the Chief Merchandising Officer of Thinx, the revolutionary period and pee-proof underwear company. In her capacity as CMO, Shama is responsible for product innovation, supply chain, planning, customer experience and social impact across both brands, Thinx and Icon. Shama held a key role in Thinx’s transition from startup to a growth stage company, overseeing operations at a time when Thinx sales grew exponentially.
Prior to joining Thinx, Shama was based out of Dubai, where she was a merchant for Bath and Body Works International, supporting 10 countries in the Middle East. Previously, she worked in product development and merchandising for L Brands (formerly Limited Brands).
Chief Brand Officer, Thinx + Icon
Siobhán Lonergan is Chief Brand Officer for Thinx and Icon – She drives strategic brand thinking across Thinx Inc. and ensures the seamless translation of brand strategy across all marketing, communication and design.
Prior to joining Thinx, Siobhán was EVP of the Design Intelligence group at Sterling Brands New York, where she led global rebrands for Kleenex, Huggies, Aspirin and Aleve. She also pioneered and developed internal design processes for Kimberly-Clark to elevate the importance of design within their baby and child care and personal care sectors.
MICHELLE CORDEIRO GRANT
Founder & CEO, LIVELY
Partner, Inspired Capital
Lucy Deland is a Partner at Inspired Capital, the New York-based venture firm. Prior to Inspired Capital, Lucy was on the founding team at Paperless Post, where she spent a decade as COO. In her role, Lucy built and lead finance, customer insights & operations, strategic planning, and marketing—driving the company’s growth to a network of 100M hosts and guests. Lucy also lead the company to raise $50M in venture financing and grew a team of 100+ in downtown Manhattan.
Prior to Paperless, Lucy worked as an Analyst at Insight Venture Partners. She holds an A.B. in Psychology from Harvard College.
Relationship Manager, Silicon Valley Bank
Marina is a Relationship Manager with Silicon Valley Bank, where she gets the opportunity to work with some of the world’s most innovative Consumer Internet companies. Her responsibilities include supporting and building relationships with entrepreneurs and their companies, by providing a full suite of SVB products & services ranging from debt financing, global treasury, to facilitating impactful connections across the Consumer Internet ecosystem.