Esther has held leadership and C-Suite roles within venture-backed ecommerce and retail technology companies for 20 years, including several exits – both acquisitions and IPOs. Prior to Ruby Has, Esther was CEO of DayOne, a baby and prenatal ecommerce, retail and B2B services company. Prior to that, she was founder and CEO of TheShops.TV, an ecommerce company leveraging QVC-style video. Esther has also held SVP and VP roles with retail marketing technology companies specializing in mobile, ad tech and data analytics. She has a strong background in fundraising, corporate governance, and media relations, along with significant supply chain background and certifications such as Six Sigma Black Belt and the APICS CPIM certification.