From B2B to D2C: Winning Strategies to Go Direct to Your Customer
Hosted by Linn Academy 2021
Wednesday, October 6th
For many of the world’s most recognizable brands, selling through traditional retail outlets has been a mainstay until recently. With the accelerated growth of ecommerce and recent changes in consumer needs and buying habits, many brands are now exploring multichannel selling strategies and offering their products direct to the consumer. Hear how one of the world’s biggest supermarket brands, Kraft Heinz, tapped directly into the new consumer demand with their “Heinz to Home” offering.